DIAMONDS Born deep within the earth, forged by time and pressure. PLATINUM Descended from the stars, borne by distant asteroids. TOGETHER These rare wonders create a perfect union of Heaven & Earth. TIMELESS As rare as true love, Platinum’s enduring beauty symbolizes everlasting love and commitment. LUXURIOUS More dense than gold, Platinum feels richer, more expensive and more substantial when worn. CLASSIC Elegant and sophisticated, Platinum jewelry will be an heirloom passed down for generations. PURE Platinum jewelry is 90-95% pure, compared to gold jewelry which is 47-75% pure. RARE Only 8000 metric tons of Platinum have been mined in the world, compared to over 200,000 metric tons of gold. PRECIOUS Platinum will retain its value over time, due to it’s unique properties which are essential to many industries. Learn more at Platinum Guild's Platinum Resource Center